Email binds all the disparate elements of a marketing program together.
Email isn’t just the elder statesman of the digital world. Email also binds all the disparate elements of a marketing program and bridges the gap between online and offline in ways that no other communications channel can.
Granted, there are many brands out there that still do “batch and blast” emailing like it’s 1999. But there are also a growing number of brands that have created world-class email programs.
See on mashable.com