Does your business have a mobile site that is designed with your mobile customer in mind? Is it a branded, usable, engaging experience? If the answer is no, or if you’re not sure, it’s time to become mobile-friendly.
Does your business have a mobile site that is designed with your mobile customer inmind? Is it a branded, usable, engaging experience?
If the answer is no, or if you’re not sure, you are not alone. According to Google, four out of five websites are not optimized for mobile consumption, and the bounce rates of such sites are typically over 80%.
If your site isn’t mobile friendly now, it’s time to make it so. People love the mobile Web. Nearly three-quarters of smartphone owners access emails, and subsequently link to content, via their devices. And many of them like to shop using their smartphones, prompted by fellow users with whom they interact by phone while shopping.
Such mobile interactions push the user through to a website, and if that site isn’t optimized for mobile, then the opportunity to engage with that consumer is lost. Consider that 50% of users abandon a page if it hasn’t loaded within 10 seconds, and three out of five of those users never return.
You can’t afford to lose that many potential customers. And marketers now realize the enormity of this new channel’s potential for their business, but few have the knowledge of “how to mobilize.” So, I am glad to share with you some key steps to implementing a successful mobile Web strategy.
See on www.marketingprofs.com